For a long time, the default answer to tackling changing market dynamics, disruptions and customer demands has been digital transformation (DX). But while efficiency and productivity gains have been won through some of these efforts, there have also been numerous mistakes made along the way. So many businesses are struggling to bear the fruits, with data from an IDC InfoBrief sponsored by Endava showing that half of DX projects undertaken over the past year failed to achieve their expected outcomes and goals. Added to this are the significant financial implications of failures, as 59% of organizations believe that investments in DX projects have been wasted.

These underwhelming outcomes are staggering when the majority of those organizations consider themselves to be digital-first.

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