As we grow or change, our identity transitions are often invisible — unless we do the work to help others see our changes. This can be particularly true for people who have worked at a company for a long time. If you’re feeling like your colleagues aren’t recognizing your growth, the authors recommend three strategies: 1) Get clear on the differences between how you are perceived and how you want to be perceived; 2) Let go of work you may still be doing that was associated with your previous role; and 3) Don’t be shy about persuading stakeholders that you’ve changed.

Ten years ago, Tasha* was the seventh employee at her medical software startup, hired as an administrative assistant to the chief sales officer. Today, she’s grown to manage a team of eight sales people collectively responsible for $22 million in revenue. When the chief sales officer announced his retirement recently, Tasha expected to be considered for the role.




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